Jantel'z TaleZ Exploring Leadership and Communication Strategies

                This week in my Leadership and Media Strategies Communications 6610 graduate course we learned a Tale as old as time. What tale might that be? The beautiful tale of Advertisement, and we also learned a new form of advertisement called Guerrilla marketing. According to this week’s reading on Referral Candy site, “ Guerrilla marketing is a set of marketing tools, techniques, and practices to connect directly to customers and leave a lasting, memorable impression. The ultimate goal of guerilla marketing is to get customers to remember a brand’s products in a way they are not accustomed to ” (Hall, 2022) . How did Message development, product placement, and positioning happen in the 17 th to 19 th century. This is what I thought as I watched the movie “The Women King”, this week with my family. The Movie “The Women King”, “ is a 2022 American  historical epic  film about the  Agojie , the all-female warrior unit that p...

  I was recently told that I have not been in leadership long enough to be promoted to Senior Director of Operations. This came after I had an interview with our company’s Chief Executive Officer and Chief Operating Officer. I did a post interview discussion with the Chief Operating Officer and was told this. I walked away feeling discouraged and defeated. However, I was not sad, or disappointed in myself. I was proud, proud that I had thrown my hat in the ring to be considered. However, I did want a plan, and I needed to know what was next for me. The reason I was not sad was because I love my team of ten amazing employees as family. Not being promoted meant I was able to continue to lead them. However, I still felt that there was more, there is another reason I was not considered. This week in my Leadership and Media Strategies course we dove deeper into leadership versus management. Prior to this week I thought they were the same. Walking away from this week I now understand tha...

  According to Sheikh Sultan Bin Ahmed Al Qasimi did an interview with INSPIRE-Middle East, “The government should always be the one to calm people," (Qasimi, 2020) when asked should the government be the one to calm people down during an emergency. In reference to the global pandemic Covid 19. What I learned this week in my Leadership and Media Strategies Communication Course at Troy University is we should be someone’s lollipop moment. I also learned how something as tragic as poisoning trees can teach two major universities how to communicate and even bond over a shared loss of two iconic pieces of school history. I also learned that successful leaders are using the servant leadership model and do not even know it. It was my understanding that the government should keep its citizens in the loop with information that affects their citizens directly. However, during the pandemic we found this not to be true.   I also learned, something as small as a lollipop can change the d...

  In a world that everything is captured on video it is amazing to be present in a moment. I recently went to a Candlelight Fever Concert “Tribute to Beyonce”, and we had strict instructions that we could not video tape, record, or take photo of the orchestra. At first, I thought this is going to be hard because I want to post what an amazing time that myself and my friends are having. After knowing I could not have my phone out. It forced me to be present in the moment, in the environment of the candles, the dimly light lights, the vintage theater style seating with velvet seat covers. The smell of the old building, and the fact that the building was not ADA compliant lets you know how old the building was. Although we hear Beyonce songs on the radio daily. It was nothing like hearing them played by an orchestra, minus the words, just the heart of the instruments, the thousands of candles lit throughout the theater, and us. I honestly felt like I was the only one in the room....