Living in the Word-of-Mouth World
What I thought I knew about Word of mouth was it was a form of possible advertisement. I thought word of mouth advertisement was unhealthy for any brand unless done by a professional. It was with my limited understanding that I thought that when someone liked a product that it was based on their views and opinions, and that always made me think word of mouth advertising would hurt businesses and revenues. My ignorant way of thinking was that word of mouth would travel fast and destroy certain aspect of certain brands. What I know is that Madam C.J. Walker was reportedly the first female millionaire. After doing some research on the women once known as Sarah Breedlove. I now know this is how she build her entire business and legacy. After perfecting a certain in-home hair care product line for women of color, it was word of mouth advertisement that launched her business into what it is known for today. Madam C.J. Walker’s entire legacy and business started by someone needing her s...